Effective online marketing campaigns should make good use of social media. Of course, this includes platforms like Facebook and Twitter, but a comprehensive campaign should also include LinkedIn. This site provides invaluable tools for contractors, allowing them to get hooked up with employers, manufacturers, FMWG contractors, and other industry specialists.
How to Get Started
One of the most important steps to take when signing up for a LinkedIn account is to fully fill out the profile. Be sure to include things like a profile picture, a web address, employment history, and past or current client recommendations. Including a mission statement and a company logo can also help.
After setting up a profile, it’s time to start networking. The easiest way to do this is to use LinkedIn groups. They’re a great place to ask questions, offer professional opinions, and start networking with others in the field, but they can also be a good venue for backlinking to blogs or websites and a little bit of discreet self-promotion.
One of the most powerful tools available on LinkedIn for contractors looking to market their services is the status update. Be sure to update regularly and to share things that are relevant to the industry. It’s also a good idea to provide links to blog entries and website pages as often as possible and to encourage anyone met on the site to check them out.
Seeking Out Clients
LinkedIn can be used to find manufacturers who can provide necessary materials at good prices and other industry professionals who can offer valuable advice, but it can also be used to seek out clients. For instance, contractors can use LinkedIn to look for other companies that frequently require services that they can easily provide.
Get Some Professional Help
Many contractors choose to work with marketing experts who can help them maximize their LinkedIn presence. These kinds of services may require an initial investment, but that investment almost invariably pays off in the long run through newly acquired clients and valuable industry networking connections. Contractors can learn more online today about how to properly market themselves via LinkedIn and other social media sites.